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Let’s give them something to talk, blog and tweet about . . .

Marketing Lagniappe is the Original Social Media Stimulant I was reading a post this week from Rick Liebling over at EYECUBE. Rick made an interesting observations about how brands want to utilize...

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Play more offense in 2010

If the Customer Service Dept. is Your Defense . . . then Your Purple Goldfish is Offense Christopher S. Penn wrote an inspiring post to kick off the new decade on Jan.1.  It turns out he is...

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Taking your Brand into the Statusphere

What are you working on?  What are you doing? What’s on your mind? These are the respective questions asked by LinkedIn, Facebook and Twitter. Brian Solis of PR 2.0 is a thought leader that is...

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Interview with Phil Gerbyshak, Author of #twitterworks

I had the chance to catch up with Phil Gerbyshak (@philgerb) last month during a trip to Chicago.  Phil had contributed a few examples to the Purple Goldfish Project.  One of those was AJ Bombers who...

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Purple Goldfish Strategy – Chapter 4

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Yesterday was Chapter 3 and today is a glimpse at Chapter 4] Goldfish on...

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Give Your Customers Something to Talk About – Chapter 6

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Yesterday was Chapter 5 and today is Chapter 6] The Engine behind Word...

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Hold the Phone… The 12 Most Awesome Custom Vehicles in the History of Mobile...

The original Mobile Marketing was about 4 wheels, the open road and a marketing message [Republished from the original submission by Stan Phelps at 12most.com] July marked the 75th anniversary of the...

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Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos

We’ve reached the mountaintop and it’s time to share some lagniappe Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I...

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Infographic: Takeaways from the American Express Global #custserv Barometer

9 out of 10 companies fail to exceed expectations and WOM increases by 67% Thanks to Joseph Michelli (newsletter) and Steve Curtin (blogpost) for weighing in on the 2012 American Express Global...

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Uncommon Service Infographic – In order to be great in customer experience,...

You can’t be good at everything . . . I just finished reading Uncommon Service – How to Win by Putting Customers at the Core of Your Business. The book is by Frances Frei and Anne Morriss, published by...

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